1) The typical direct sale involves having a product with you to sell as you make the offer. These products – candy bars, lolly pops, scratch cards are usually priced at $1.00 - $3.00. We offer (Paul) Newman’s Own Organics organic chocolate bars.

Why is this program superior to all the others?
What is the retail price of each bar?
Is the cost of shipping included in the cost?
How much profit do we make?
How many bars come in a case?
What are the different flavors?
Does each master case include a mixture of flavors?
Can we sell these chocolate bars during the hot summer months?
What size/type of group does best with this type of product?
When do we pay for the bars?
Can we return any unsold bars?

2) The second type of direct sale is what we call our GOURMET SHOP EVENT.

If your group is concerned about student safety, feels the process of brochure pre-selling and distribution afterwards is a big hassle, or does not want to worry about the potential problem with cash security associated with selling a candy bar directly, our GOURMET SHOP EVENT may be what you can use to raise big $$.

This type of direct sale involves offering a wide selection of our gourmet foods at an event designed specifically organized as your fundraiser, or as part of a larger event ( a PTO meeting, for instance) which your group holds on a regular basis. The major benefit of this type of event is that it is completed in one day.

A table is set up to display our gourmet foods. Samples are offered to potential customers. Sales are made and products are exchanged right there. In effect, your organization will be operating a small gourmet shop. In addition to selling products to be taken away, the same products can be ordered as gifts for friends and relatives all over the country. We will provide the order forms for this part of the event. We will process and ship these orders from our facility. There is an added shipping cost that will be added to each location shipped – in the same manner as most catalog sales are handled. Your group makes the same profit. This is an ideal event to hold in November, right before the gift giving holidays.

Are the products offered at the event the same as are in the brochures?
Are the prices the same as that presented in the brochures?
Are the $$ saving sets option available at the event?
How much profit does our group make?
How much do the products cost?
How much does it cost for shipping?
When do we pay for the products?
How much of each product do we order?
Can our group choose which product lines we want to offer?
Can we return any unsold items?
How do we motivate our customers to come to the event?

Typical Direct Sale Answers

Why is this program superior to all the others?    TOP
Answer: Nell Newman, daughter of Paul Newman, started Newman’s Own Organics in 1993. Like her father’s company, Newman’s Own, all after tax profits of Newman’s Own Organics are given to charity. Since 1982, Paul Newman’s company has donated more than $100 million to a long list of worthy organizations including World Wildlife Fund and The Nature Conservancy.

The organic cacao comes from the Talamanca region on the Atlantic coast of Costa Rica. All the cacao used in these delicious chocolate bars has been raised in a natural rainforest setting, saving the rainforest from destruction by providing sustainable employment for the local people of this region.

What is the retail price of each bar?    TOP
Answer: $ 1.00

Is the cost of shipping included in the cost?    TOP
Answer: Yes

How much profit do we make?    TOP
Answer: It depends on how many bars you sell. The table below illustrates how you can make up to 50% profit ($.50 per bar)
 

How many bars come in a case?    TOP
Answer: 192 bars per case. Eight cases come per master case. Each bar weighs 1.3 ozs.

What are the different flavors?    TOP
Answer:

Does each master case include a mixture of flavors?    TOP
Answer: Each master case can be custom packed with any combination of the six flavors in increments of boxes of twenty-four of the same flavor.

Can we sell these chocolate bars during the hot summer months?    TOP
Answer: Unfortunately not. Newman’s Own Chocolate Bars are all natural and will begin to ‘melt’ when exposed to temperatures above 75 degrees.

What size/type of group does best with this type of product?    TOP
Answer: Larger groups, grade schools, and groups with younger members.

When do we pay for the bars?    TOP
Answer: Credit will be extended to established non-profits organizations such as public/private schools. Our terms require payment within 30 days after delivery (net 30 days). Please call our credit department @ 800 – 359 – 7873 for details and other options.

Can we return any unsold bars?    TOP
Answer: Unfortunately, chocolate is a very perishable product and we cannot accept any returns.
 

Gourmet Shop Event Answers

Are the products offered at the event the same as are in the brochures?    TOP
Answer: Yes

Are the prices the same as that presented in the brochures?    TOP
Answer: Individually, yes

Are the $$ saving sets option available at the event?    TOP
Answer: Yes. However, because your customers will most likely want to combine different types of products in their ‘gift sets’ (2 bean soups, 3 coffees, 4 peanuts, etc.), the following table will make this part of the transaction much easier. A customer chooses whatever products they wish to buy. Using a simple calculator, a total is determined and a discount is given using the table below.
 

Design your table with vertical display shelves and attractive signs which inform and promote the idea of gift giving and saving up to 15% by buying multiple products.

How much profit does our group make?    TOP
Answer: This figure depends on how successful you are getting your customers to buy multiples. The focus should be on the average sale per customer NOT the %. If your average sale is $7.00, your profit per customer will be about $3.00. However, if your average sale is $30.00, your profit per customer will be about $9.00. The difference in what you take to the bank PER SALE can be very dramatic. The analysis needs to include how many customers can you attract and then how much each one spends (minus any expenses you might have to incur).

How much do the products cost?    TOP
Answer: Products are invoiced (by the case) at the same cost as offered individually on the brochures. For instance, a 12 pack case of one of our bean soup mixes would be 12 x $7.00 x 55% = $46.20 (shipping included).

How much does it cost for shipping?    TOP
Answer: Shipping is included. No minimums.

When do we pay for the products?    TOP
Answer: Credit will be extended to established non-profits organizations such as public/private schools. Our terms require payment within 30 days after delivery (net 30 days). Please call our credit department @ 800 – 359 – 7873 for details and other options.

How much of each product do we order?    TOP
Answer: For this type of fundraiser, we will ship case lots of each item based on historical demand and the size and scope of your event.

Can our group choose which product lines we want to offer?    TOP
Answer: Definitely. A variety of products work best.

Can we return any unsold items?    TOP
Answer: You may return any unopened cases. Your group would be responsible for the shipping expense and any damages that might occur in transit.

How do we motivate our customers to come to the event?    TOP
Answer: Customers may be group members or the general public. Contact area retailers who may want to donate products & services that you can give away in a raffle. Another idea is to allocate some of your profits as grand prizes that you give away in a raffle held at the end of the event. Some of the prizes may be gift baskets that you make from our great gourmet foods. Another way is to get the word out: press releases, newsletters, email campaigns, etc.

Another consideration will be when and where the event will be held. Convenient location, available parking, competing events, etc. all need to be considered.

See also - Brochure FAQ's, Raise-It Online FAQ's